Precedent Media Unlimited (www.precedentonline.com) is an online publicity and marketing firm that has handled campaigns for Doubleday, Goldberg McDuffie, HarperCollins, St Martins, Crown, Bantam Dell, Norton, Broadway, Grand Central Publishing and various other major publishing houses.
Our team of experienced book publicists (Past authors include Senator Barack Obama, John Grisham Gene Simmons, Dan Ariely) and award-winning bloggers (Village Voice Best In New York, PC Magazine) do extensive outreach to blogs, podcasts, videocasts, chats, wire services, and news sites, among others. We have a database of over 10,000 contacts, covering everything from politics and economics to knitting and parenting.
In addition to online publicity campaigns, we also build unique Author Websites and Apps for the iPhone and iPod Touch.
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BOOK RELATED MARKETING AND PUBLICITY:
Review coverage on major websites and blogs.
Placement of an excerpt or audio clip with general interest websites and niche blogs.
Arranging author interviews, chats, podcasts, and transcribed interviews. [We reach out to our contacts at websites and blogs, both major websites (Washington Post's Short Stack, NYTimes.com's Paper Cuts Blog, MSNBC Online, etc) and niche websites (Huffington Post, Galleycat, DiggNation, etc).]
Viral marketing reaching hundreds of newsgroups, fansites, chatrooms, forums, etc. [Our viral outreach is designed to support and promote all of the formal promotions set up around a project (driving traffic towards a specific contest, alerting people about an upcoming interview, etc.), as well as general outreach to create buzz around an author, book tour, and any other "news" and "gossip."]
Securing features, news items, and editorial coverage on a wide variety of news, publishing, pop-culture, political, specialty, and lifestyle sites.
Setting up book contests.
Push for additional exposure via mentions and links in e-newsletters and email blasts.
Regional and national online promotion around lecture schedule, book events, etc.
Servicing to big mouth taste-makers with promotional materials, such as gratis books, exclusive author provided content, and additional creative marketing ideas. `