Precedent Media Unlimited (www.precedentonline.com) is an online publicity and marketing firm that has handled campaigns for Doubleday, Goldberg McDuffie, HarperCollins, St Martins, Crown, Bantam Dell, Norton, Broadway, Grand Central Publishing and various other major publishing houses.

Our team of experienced book publicists (Past authors include Senator Barack Obama, John Grisham Gene Simmons, Dan Ariely) and award-winning bloggers (Village Voice Best In New York, PC Magazine) do extensive outreach to blogs, podcasts, videocasts, chats, wire services, and news sites, among others. We have a database of over 10,000 contacts, covering everything from politics and economics to knitting and parenting.

In addition to online publicity campaigns, we also build unique Author Websites and Apps for the iPhone and iPod Touch.

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BOOK RELATED MARKETING AND PUBLICITY:

Review coverage on major websites and blogs.

Placement of an excerpt or audio clip with general interest websites and niche blogs.

Arranging author interviews, chats, podcasts, and transcribed interviews. [We reach out to our contacts at websites and blogs, both major websites (Washington Post's Short Stack, NYTimes.com's Paper Cuts Blog, MSNBC Online, etc) and niche websites (Huffington Post, Galleycat, DiggNation, etc).]

Viral marketing reaching hundreds of newsgroups, fansites, chatrooms, forums, etc. [Our viral outreach is designed to support and promote all of the formal promotions set up around a project (driving traffic towards a specific contest, alerting people about an upcoming interview, etc.), as well as general outreach to create buzz around an author, book tour, and any other "news" and "gossip."]

Securing features, news items, and editorial coverage on a wide variety of news, publishing, pop-culture, political, specialty, and lifestyle sites.
Setting up book contests.

Push for additional exposure via mentions and links in e-newsletters and email blasts.

Regional and national online promotion around lecture schedule, book events, etc.

Servicing to big mouth taste-makers with promotional materials, such as gratis books, exclusive author provided content, and additional creative marketing ideas. `

Nick Hornby's JULIET, NAKED
Jean Chatzky's THE DIFFERENCE
Daniel Silva's THE DEFECTOR
Pete Fornatale's BACK TO THE GARDEN: The Story of Woodstock
John Grisham's THE ASSOCIATE
Keith Ferrazzi's WHO'S GOT YOUT BACK
Chuck Palahniuk's SNUFF
Dan Ariely's PREDICTABLY IRRATIONAL
Andre Dubus III's THE GARDEN OF LAST DAYS
Ken Roman's THE KING OF MADISON AVENUE: David Ogilvy and the Making of Modern Advertising
Rachel Resnick's LOVE JUNKIE: A Memoir

Barack Obama's DREAMS FROM MY FATHER
Gene Simmon's KISS & MAKE-UP
David Hackett Fischer's WASHINGTON'S CROSSING (2005 Puliter Prize in History)
David Oshinsky's POLIO: AN AMERICAN STORY (2006 Pulitzer Prize in History)
Senator Tom Daschle's LIKE NO OTHER TIME